Paid growth should get your ad accounts unstuck… and your margins too.

Frupple is a growth consultancy for ecommerce brands who want to see growth on their P&L sheet, not just their ads dashboard.

Everything your ad account needs to grow big, strong, and profitable.

TRACKING & MEASUREMENT

Complete and transparent setup of pixels, conversion events, and attribution models. We build analytics systems and testing frameworks that give you the intelligence to invest in ads confidently.

MEDIA STRATEGY

Buyer research and creative direction determines so much of a brand’s ability to sell at a profitable cost. We work with your creative team or partner to keep your account full of the latest and most relevant ads.

ACCOUNT MANAGEMENT

Meta, Google, AppLovin, and more. We manage the ad platforms that have fuelled hundreds of ecommerce success stories – from proactive automation to ongoing monitoring and optimization.

We help brands break out of slumps, fix broken processes, and launch advertising programs.

FLAT GROWTH

You feel like you’ve hit a ceiling with growth on Meta and Google. What worked last year doesn’t seem to work anymore. Improvements are incremental instead of exponential.

WASTEFUL SPEND

You’re running ads yourself or working with a freelancer who isn’t delivering results. Your meaningful investment in performance marketing isn’t showing the returns you expected.

START WELL

You’ve achieved product-market fit and get decent sales through organic marketing. You’re ready to pour fuel on the fire and want to hire a growth partner who can deliver results from the start.

You’ll grow your brand with Frupple if you check these boxes.

You’re an ecommerce brand ready to invest $10,000+ per month on ads.

You are (or have) a founder with a deep understanding of your market and audience.

You’re already seeing demand and getting sales from organic marketing.

You know your business ops and metrics like the back of your hand.

You treat performance marketing as a way to amplify your brand, not like a magic switch.

Brands pick Frupple when they want to grow their business, not just ROAS.

  • Saloni Shah - Co-founder, Attrangi

    “Yashovinay built our Meta ads setup from scratch to a consistently profitable presence. This let us focus on growing attrangi online and offline.”

  • Anita Sahoo - Founder, Home Kouzina

    “Yashovinay took paid ads off my plate completely. Conversion rates and revenue grew significantly, this gave me the bandwidth to focus on growing Home Kouzina.”

  • Mythri Kumar - Co-founder, Timbuckdo

    “Working with Yashovinay and Frupple has been a seamless experience. Their approach is always tailored to our needs, and every solution is thoughtfully considered. Insights are mapped, tracked, and doubled down on—with complete clarity at every step. It’s reassuring to work with a team that genuinely cares about long-term growth, not just quick wins.”

Case Studies

Brand - Attrangi

Category - Jewellery

Channels - Facebook and Instagram

Results

• 176% increase in ad revenue during festive season (Oct-Nov) year-over-year.

• 144% more purchases during peak season while improving ROAS by 24%.

• 123% annual revenue growth with ROAS maintained above 5x at over 2x the spend.

• ~15% increase in average order value during festive months.

The Strategy

• Clean, consolidated campaign structure that let Meta's algorithm learn fast with limited historical data

• Separated evergreen bestsellers from seasonal collections, scaling spend into festive demand

windows instead of spreading budget thin year-round.

• Persona-based creative targeting different buyer motivations -- everyday accessorisers, festive

shoppers, gifters -- rather than generic product ads.

Brand - Home Kouzina

Category - Food

Channels - Facebook, Instagram and Google

Results

• ~10x growth in monthly orders over 15 months.

• ~10x growth in monthly revenue.

• ~478% improvement in website conversion rate -- the single biggest unlock.

• ROAS improved multifold from sub-breakeven to profitable returns.

• ~15% increase in average order value through better site experience and product bundling.

The Strategy

• Revamped the website first to fix the conversion foundation -- reducing friction, improving product discovery, and making the brand's differentiators immediately visible.

• Rebuilt creatives around the ICP.

• Coordinated Meta (awareness + interest-based acquisition) with Google (high-intent search capture) for full-funnel coverage.

How we work with brands.

  • A 30-minute conversation where I learn about your brand’s history, current state, goals, and limitations. This call determines whether we’re the right team to get you where you want to go.

  • Frupple dives into your analytics, ad accounts, and business to find the untapped opportunities limiting performance. Includes a live walkthrough of our findings and recommendations.

  • A 90-day period with two goals: to fix the most pressing issues in your business and ad accounts, and to make sure we enjoy working together long-term.

  • Ongoing, long-term support to help you scale as far as we can take you. Frupple clients tend to stay on for XX months and leave only to work with much bigger agencies or bring ads in-house.

Hi, I’m Yashovinay

I've built a career learning what actually moves the needle on Meta and Google, and where founders keep leaving money on the table.

→ 7+ years in performance marketing across gaming, ecommerce, and luxury real estate

→ Over $6.5M in ad spend managed profitably across Meta, Google, and programmatic

→ Scaled bootstrapped brands from $20k to $150k in monthly revenue

→ Founder of Frupple, a media buying practice for founder-led ecommerce and mobile app brands

→ Between ad account I go 4wheeling occasionally

Book a free consultation

Not satisfied with your ad performance? You've got two options.

OPTION A

Continue doing what you’re doing now. Keep wondering why the P&L is stuck. Promise yourself that “next quarter” is when it finally changes.

OPTION B

Work with a growth partner who’s helped brands just like yours get unstuck – not only with advertising KPIs but actual business metrics.

Let’s begin the conversation.

Not sure where to start? Reach out with any questions, or if you're ready to dive right in, schedule a free consultation today.